Posts in music business
Maybe you should care about what Patrick Leonard has to say.


There are lots of great podcasts on the topic of audio and recording. While the likes of “The Home Recording show” seem a better fit for we non-superstars, I still like what the A-list folks at “Audio Nowcast” put together. If you think you can’t benefit from the perspective of the super pros, well, you’re probably right. Go home and leave the audio to the rest of us.

On this latest episode of the show Patrick Leonard joins the discussion and, in the context of some seemingly depressing news about music industry numbers, has some great things to say. This is a topic i’ve heard and read a lot about recently and, for me, Patrick’s thoughts changed the tone completely.

Go listen to this show. Even if you’ve never been more than a consumer of music this applies to you.
(if you don’t like long format podcasts just listen through the first of the three segments. It won’t hurt that bad, I swear)

click to listen to Audio Nowcast episode 99!



goldielocks is not welcome in the recording industry

Recording Studio Image by TomBorowski via Flickr

i got straight A's in audio school, and while i secretly feel that the experience i've had since then is actually the part that made me good at what i do, i should still be able to stand next to my framed degree and earn money, right?  what's that? you're buddy just got a cracked copy of cuebase and a couple of microphones?  so unless i have a 64 channel console and a secretary i'm the same as a beginner?

i read dozens of articles about audio and the recording industry weekly, but this week one stuck out.  Charles Szczepanek wrote for Setting Studio Rates 101

[read that and come back to me]

this is a topic i've had on my brain for a while and Charles' thoughts echoed pretty exactly what i'd been thinking about it.  i pay attention to new local music and much of it is very, very good.  sadly most of the recordings i hear from locals aren't well produced at all and the music suffers.  these might be great songs, but they face an uphill battle for the admiration of the listener.  now and then i come across a recording that sounds better than i think i could do.  every example was recorded by somebody great, charging premium studio prices.

Recording Studio at Berklee Colleg of Music Image via Wikipedia

in the past i've looked around at studios and how other recordists are pricing themselves.  "my recordings sound good, but i don't have quite the expensive gear so i should charge a little bit less"

after reading this article i feel like maybe i should raise it up to $40 p/hour.  is this what it takes to set me apart from your buddy with cubase on his macbook?  is there no place for mid level producers?  i know i'm not a big shot but i surely am not competing with beginners.

LiquidMolly's home recording studio. Image via Wikipedia

so what's my value?...  i think artists should choose me to produce their recording if they like my style.  if they want a clean, hollywood-polish sound they're better off going to an expensive studio that turns out mixes like that.  if they don't care about (or don't notice) the difference between my work and a garage band demo, they shouldn't spend a penny.  but if they like warm, organic, maybe a little raw but definitely natural records, maybe i'm just right.